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For courses in Advertising. Integrated advertising and marketing communications taught through real-life application. eBook details Authors: Kenneth E. Clow, Donald E. Baack File Size: 69 MB Format: PDF Length: 512 pages Publisher: Pearson; 8th edition – global Publication Date: January 14, 2017 Language: English ASIN: 1292222697 / B01N5RQXY2 ISBN-10: 1292222691 0134484134 ISBN-13: 9781292222691 / 9780134484136
